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Reviewing Design Work

Reviewing new designs as part of the development process is difficult but vitally important. How do you ensure you make good design decisions?

HierarchyIt’s not easy to critique and ultimately pick winning designs whether it’s a new logo, website design, packaging or marketing literature. We have to admit that even with many years of experience, immersed in all aspects of design, constantly discussing design briefs and creating new designs, it can still be really tricky. Yet it is a crucial part of the development process requiring accurate, honest assessment.
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