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from Cornwall to Camden.

We started with a blank canvas: Simply Fish was just a concept for a new independent restaurant, looking to establish itself in busy Camden Town.

The idea was to serve the freshest fish possible delivered daily from its very own fish merchants in Cornwall. The aim was to develop a ‘chain’ of Simply Fish restaurants.

Our brief was to create a strong brand with a distinctive identity, including the signage, menus, website, packaging, advertising and printed promotional materials. Obvious fish imagery was avoided in favour of a simple, bold shape with a ‘fishy’ connotation. To attract attention, the signage was particularly large and bold.

client.  Simply Fishsector.  Restaurant / Takeawayproject.  Website, Identity, Packaging, Print

Simply Fish restaurant exterior - front on view of branding
Simply Fish restaurant exterior - side on view of branding
Simply Fish restaurant sign external
Simply Fish printed restaurant menu

“Viridian were key to our new brand. They have done a great job, everything from the identity and signage through to the menus, packaging and website.” Chris Singam – Entrepreneur


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Simply Fish restaurant logo
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ANP vitamin supplement bottles
Logos & Marks created by Viridian Partnership
Viridian Partnership logo
Viridian Partnership LLP
Partnership No. OC322798
17 Hankins Lane
London NW7 3AD