Simply Fish restaurant - logo

Cornwall to Camden

We started when Simply Fish was just a concept for a new independent restaurant, looking to establish itself in busy Camden Town. The aim was a ‘chain’ of Simply Fish restaurants with the latest catch delivered daily from its very own fish merchants in Cornwall.

Our brief was to create a strong, distinctive identity for the brand, the signage, menus, website, packaging, advertising and printed promotional materials. Obvious fish imagery was avoided in favour of a simple, bold shape with a ‘fishy’ connotation. To attract attention, the signage was particularly large and bold!

CLIENT: Simply Fish ROLE: Visual Identity, Packaging, Print

“Viridian were key to our new brand. They have done a great job, everything from the identity and signage through to the menus, packaging and website.”

Chris Singam
Owner of Simply Fish

More Examples of Our Work

Feel Free to Share

Pin It on Pinterest