from Cornwall to Camden.
We started with a blank canvas: Simply Fish was just a concept for a new independent restaurant, looking to establish itself in busy Camden Town.
Our brief was to create a strong brand with a distinctive identity, including the signage, menus, website, packaging, advertising and printed promotional materials. Obvious fish imagery was avoided in favour of a simple, bold shape with a ‘fishy’ connotation. To attract attention, the signage was particularly large and bold.
client. Simply Fishsector. Restaurant / Takeawayproject. Website, Identity, Packaging, Print