Cornwall to Camden
We started when Simply Fish was just a concept for a new independent restaurant, looking to establish itself in busy Camden Town. The aim was a ‘chain’ of Simply Fish restaurants with the latest catch delivered daily from its very own fish merchants in Cornwall.
Our brief was to create a strong, distinctive identity for the brand, the signage, menus, website, packaging, advertising and printed promotional materials. Obvious fish imagery was avoided in favour of a simple, bold shape with a ‘fishy’ connotation. To attract attention, the signage was particularly large and bold!
CLIENT: Simply Fish ROLE: Visual Identity, Packaging, Print
“Viridian were key to our new brand. They have done a great job, everything from the identity and signage through to the menus, packaging and website.”
Owner of Simply Fish
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